Sitcom has topped talent show in total viewers and in the key 18-to-49-year-old segment
It’s way too early to say the king is in trouble, but American Idol has suffered a rare ratings wound.
For the last two Thursdays it has finished second in head-to-head competition with the CBS sitcom The Big Bang Theory.
Idol, which just launched its 11th season, has rarely lost a time slot to any other show, never mind a scripted show, over all those years.
In the 8-8:30 slot this Thursday, however, the preliminary Nielsen ratings show Big Bang with 15.96 million total viewers to 15.46 million for Idol.
More important, Big Bang also won the money demographic, 18-to-49-year-olds, with a 5.4 share against 4.8 for Idol.
Part of this reflects the fact that Big Bang is a powerhouse on its own, a show that has given CBS a major resurgence in comedies.
But the viewer numbers also reflect a big drop for Idol, which has averaged more than 20 million over the years.
There’s no need to hold bake sales for Idol yet. It commands the highest ad rates for a non-sports show in primetime. Historically, its ratings have risen as the season goes on and viewers get attached to contestants.
Idol also remains the primary reason Fox places at the top of the ratings for the second half of the TV season, and even this year’s lower numbers would put it in that position again.
Fox Entertainment President Kevin Reilly told TV critics earlier this month he expects Idol to slip in the ratings this year, if only because that happens to every TV show as years go by.
Still, the quirky geeks of Big Bang have now gone where no show has gone before.